Mr Bigg’s, the Quick Service Restaurants (QSR) arm of UACN of Nigeria, being run by its subsidiary, UAC Restaurants Limited has begun remodelling its restaurants in a new initiative aimed at positively redefining the lifestyle of its numerous customers.
The new business initiative centred on a remodelled restaurant structure is principally aimed at sustaining the heritage and leadership of the 33 years old outfit by raising customer service to a new level.
The foremost indigenous and largest fast-growing QSR business in West Africa, with over 100 restaurants in Nigeria on inception, operated a fully owned restaurant operations model before it transformed in partial franchise, and later into full franchise restaurant operations model.
The new initiative according to the Marketing Manager, UACN Restaurants, Mrs. Ethel Mba, will remodel the restaurants into a scintillating center of high value having a 21st century ambience.
She explained that VGC outlet, the pioneer model located at Northwest Filling Station by the Victoria Garden City, VGC, Lekki, Lagos, which was opened on July 9, 2019 will remain the ‘signature poster’ for all the other restaurants in the new concept, aimed at bringing world class service and ambience to satisfy the taste of Nigerians in terms of meals.
Mba assured that apart from the VGC Center, two more restaurants will spring up at Amuwo Odofin and Abule Egba along Lagos Abeokuta Express Way very soon.
“The new restaurants will be patterned after the structure of the Lekki restaurant to deliver high-quality food and good ambience as the basic standard. Aside this, the menu range will be equal and well-balanced in terms of meal choices depending on customers’ tastes or new trends,” she said.
Mr Bigg’s history began with the coffee shops inside Kingsway Department Stores in the 1960s. In 1973, these shops were rebranded as Kingsway Rendezvous, which became Mr Biggs in 1986.
The chain saw rapid expansion after becoming one of the first Nigerian companies to sell franchises to investors and in 2012, UAC Restaurants adopted a full franchising business model making it the first to establish company owned restaurants in other to grow the brand footprint and equity.
UAC Restaurants Limited has since then owned and operated quick service restaurants with a range of products including her signature Meat pie, Chicken pie & Beef roll, Rice and Peppered Chicken, Ice cream, Pizza, and locals meals.